How to Get Your New Online Business Noticed ???
Alongside providing your products or services, you need to market your online business. Here are ways can get your new online business noticed.
1. Focus on the value you provide.
Potential clients and customers don't care how great you are, they care about whether or not you can help them. All marketing you do should focus on the problems you solve and how you'll make your prospects' lives better. Your social media engagement, email messages, and marketing tactics should all focus on providing something your market wants or needs, and how what you do will benefit them. Value not only leads to sales, but consumers will share things of value, helping you promote your business.
2. Use multiple formats to reach your market across the web.
Not everyone who follows you on Twitter will also be on your email list, so don’t worry too much about duplicating messages and annoying your audience. Wherever your market hangs out, that’s where you want to be, whether that’s on Pinterest, LinkedIn, or YouTube.
Repurposing your content into different formats allows you to expand your reach and avoids sharing the same stuff everywhere. For example, a how-to article on your website can be turned into a video for YouTube (which can be shared on Pinterest as well).Just because you're business is online, doesn't mean you should ignore offline opportunities to market.
Print advertising or publishing articles, public speaking, business cards, and more can be used to attract people to your business in the real world.
3. Connect with others in your industry or market, especially influencers.
You don’t want to use people and they won’t help you if you approach them inappropriately, but you can build mutually beneficial relationships with people who have a following. Approach others who have the ear of your market authentically with something of value. For example, ask to interview them for your website or podcast. Offer to provide content for their website or blog. Share their words of wisdom through social media (i.e. retweet their posts). Doing nice for others will endear them to you, and increase the chances of their sharing your business with their followers
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