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STEP 7 OF STARTING A BUSINESS (INCREASE YOUR INCOME THROUGH BACK-END SALES AND UPSELLING)

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One of the most important internet marketing strategies is to develop every customer's lifetime value. At least 36 percent of people who have purchased from you once will buy from you again if you follow up with them. Closing that first sale is by far the most difficult part--not to mention the most expensive. So use back-end selling and upselling to get them to buy again:
  • Offer products that complement their original purchase.
  • Send out electronic loyalty coupons they can redeem on their next visit.
  • Offer related products on your "Thank You" page after they purchase.
Reward your customers for their loyalty and they'll become even more loyal.

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