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STEP 6 OF STARTING A BUSINESS (USE THE POWER OF EMAIL MARKETING TO TURN VISITORS INTO BUYERS)

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When you build an opt-in list, you're creating one of the most valuable assets of your online business. Your customers and subscribers have given you permission to send them email. That means:
  • You're giving them something they've asked for.
  • You're developing lifetime relationships with them.
  • The response is 100 percent measurable.
  • Email marketing is cheaper and more effective than print, TV or radio because it's highly targeted.
Anyone who visits your site and opts in to your list is a very hot lead. And there's no better tool than email for following up with those leads.

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