OLD METHODS OF BUSINESS LISTINGS AND WHY TO USE WEB BUSINESS LISTING NOW ?
Fully filled-out structured citations are incredibly comprehensive, doing much the same job as traditional offline advertising. Consider the following:
Yellow Pages - Fingers may still be “doing the walking” on smartphone screens, but searchers no longer need to thumb through a heavy print directory or even to be at home. A consumer located anywhere is connected with any business in town instantly via local listings on major platforms like Google My Business, Facebook, or Yelp. While some business models still see good ROI from print Yellow Pages directories, it is costly, whereas inclusion in most of the online local business data indexes is free. Plus, the online audience is vast, with two-thirds of the world being online and about 70% percent of US residents owning smartphones. The basic data within your local business listing is a dominant driver of traffic and revenue.
Print Marketing - The taglines, descriptions, attributes, driving directions, coupons, menus, reviews, and owner responses included on many top-tier local business listings do all of the heavy lifting of traditional print marketing. From a single complete listing, a consumer can discover a business, learn where it is, what it does, what special offers it runs, who likes it, and how well the company takes care of its customers. It’s everything you could fit into a brochure but in an accessible, digital format.
Radio/TV Advertising - On local listings that support images, video, virtual tours, call buttons, and links to social media profiles, a consumer can both see and hear a business from the comfort of their cell phone. What’s more, they can click to call or follow social media links to interact with the business directly — something a radio ad can’t really provide, and for which TV still needs to catch up. A robust local listing provides a thorough experience in the blink of an eye.
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