STEP 6 OF STARTING A BUSINESS (USE THE POWER OF EMAIL MARKETING TO TURN VISITORS INTO BUYERS)
When you build an opt-in list, you're creating one of the most valuable assets of your online business. Your customers and subscribers have given you permission to send them email. That means: You're giving them something they've asked for. You're developing lifetime relationships with them. The response is 100 percent measurable. Email marketing is cheaper and more effective than print, TV or radio because it's highly targeted. Anyone who visits your site and opts in to your list is a very hot lead. And there's no better tool than email for following up with those leads.